CRAFTED
2026
Overview
Crafted is a fast-food restaurant in Madinaty, Egypt, offering a modern dining experience built around its food, atmosphere, and customer experience. OnCreation managed the brand’s digital presence while supporting its launch through strategic content, advertising, and opening-day execution.
Challenges
The challenge was to build awareness around the restaurant, generate excitement ahead of its opening, create engaging food-focused content, and drive both digital engagement and physical visits through targeted marketing.
What We Delivered
Social Media Management
Managed Crafted’s social media presence, content planning, publishing, and community engagement.
Ads Management
Planned, launched, and optimized targeted advertising campaigns to build awareness and drive restaurant visits.
Media Production
Produced high-quality food, lifestyle, and restaurant content for social media and marketing campaigns.
Video Production & Photography
Managed professional shoots showcasing Crafted’s food, atmosphere, and overall dining experience.
Opening Day Planning
Planned the opening-day experience, activities, guest engagement, and promotional execution.
Opening Day Execution
Managed the on-ground execution and coordination of the opening event to create a strong launch experience.
Launch Campaign
Developed and executed a digital campaign designed to generate anticipation and awareness ahead of the opening.
Ongoing Marketing Support
Provided continuous creative and marketing support to maintain engagement and grow Crafted’s presence in Madinaty.
