EG BANK
2026
Overview
EG BANK partnered with OnCreation and Raya to develop and execute an integrated campaign combining a TV commercial with a social media campaign, bringing the brand’s message to life through creative storytelling, professional production, and engaging digital content.
Challenges
The challenge was to create a unified campaign across television and social media while maintaining EG BANK’s brand identity, delivering a compelling creative concept, and adapting the campaign for different digital formats and audiences.
What We Delivered
Creative Concept Development
Developed the creative concept and storytelling direction for the campaign.
TV Commercial Production
Managed the end-to-end production of the TV commercial, from planning and filming to final delivery.
Production Management
Coordinated the production process, talent, locations, crew, and on-set execution.
Art Direction
Established the visual direction and overall look and feel across the campaign.
Post-Production
Managed editing, sound design, color grading, and final visual treatment.
Social Media Campaign
Developed and produced digital content adapted for social media platforms.
Content Adaptation
Adapted the campaign’s creative assets and messaging for different digital formats and placements.
Brand Integration
Ensured EG BANK’s brand identity and campaign messaging remained consistent across all touchpoints.
Raya Partnership
Collaborated with Raya as a project partner to deliver the campaign and its production requirements.
Campaign Delivery
Delivered the final TV commercial and social media assets ready for launch across their respective channels.
